Social Media Marketing The Fast Food Industry Essay

Social Media Marketing Strategy in the Fast Food Industry The fast food industry is one of the largest industries in the United States. The industry has been growing at a very fast rate over the past few years and shows signs of slowing down. The industry’s growth has been fuelled by intensive media campaigns and the country’s love for fast food. Social media marketing has also fuelled the growth in the fast food industry. With fewer advertisements on television, fast food chains have invested heavily on social media advertising as a way of reaching a wider audience. Social media platforms such as Facebook, Twitter, LinkedIn and Youtube are some of the popular avenues used by fast food restaurants to market their products. Different companies use different social media marketing strategies. However, the end goal is the same; to increase sales. In this perspective, it is important to examine how fast food companies use social media as a marketing tool and whether it has been successful or not. Reasons Why Fast Food Restaurants use Social Media One of the key reasons why fast food restaurants use social media is to increase their target market. Social media platforms have opened up the world in such a way that whatever is posted on these platforms reaches a global audience. Looking at some of the fast food restaurants social media pages reveals that they have millions of followers, from all over the world. Through social media, they are no longer limited to the localShow MoreRelatedMarketing Plan For Taco Bell1556 Words   |  7 PagesExecutive Summary Taco Bell is a mainly national fast food restaurant specializing in Tex-Mex cuisine. Taco Bell is a subsidiary of Yum! Brands, Inc. They serve over 2 billion customers each year and have over 6,500 restaurants, with about 80% of them being owned independently as franchises. 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